Our social media kiosks and selfie stands provide the opportunity for your guests and clients to share branded content. This branded content can come in the form of photos, videos or GIFs. The platform in which this content is shared can be chosen by your guests OR pre-determined by you. So, what does this mean to you? Both our social media kiosks and selfie stands allow the user to share via Instagram, Facebook, Twitter, email, and/or text message. One would think that it’s best to provide all of these options, yes? Depending on your goals for having the kiosk or stand, you may be missing out on a great opportunity to use it to its full potential as a marketing tool. If you have a social event and only want to give your guests the option of sending the photo to themselves for instant gratification, then this will not apply to you. If your event is more marketing focused, please read on, but ask yourself, “What are your goals for this particular event?”
In this digital age with social media options, generally it’s a good idea to offer guests the ability to share their photos, videos, and GIFs online, but ask yourself ‘what are you trying to accomplish?’ Maybe our social media kiosk or selfie stand is there to provide entertainment. If that is the case, then please enable all of the options! Utilizing our kiosks or stands with more targeted social sharing allows you to better market your company or event via branded shared media content. Along with the branded photos, we can pre-populate message fields to automatically plug in your message, website, a @userid and #hashtags. Our email sharing even allows for rich HTML where we can attach the photo along with coupons or deals.
Your desired outcome should determine what type of sharing you open up to your guests. Ask yourself the following questions to see what we mean:
1. Are you looking to gain more visibility on Facebook, Twitter, and/or Instagram? We will pre-populate messages or even request/make them like your Facebook page.
2. Do you want to build an email or text marketing list? – We can generate email lists and phone numbers for you after the event.
By asking yourself these questions, you’ll be on a better trajectory to maximize your social media kiosk or selfie stand potential to grow your company, brand, or event. In other words, if you are looking for more visibility on Facebook, Twitter, and/or Instagram you should enable one or a combination of these options while disabling email and/or text messaging. If given a choice, guests tend to share photos via email first followed by text messaging. Ideally, you want to be even more selective when selecting social media channels. Is your Facebook page activity in a good place while your Instagram following is sparse? Perhaps only allowing the choice to share via Instagram can be the solution.
Now, if the purpose of the kiosk/stand is to build an email marketing list for your campaign, we can help with that. Not only do we collect and compile an email list from email shares, but we can also collect emails from Facebook shares as well. If email marketing is the direction you see yourself going, then we can enable email and/or Facebook to generate this list.
KNOW YOUR AUDIENCE
With more and more people jumping into social media you may think it’s a good idea to provide all options, but that would be a mistake. Yes, kids are practically born with some sort of device in their hands and grandma is on Facebook, but it’s good to be mindful of the event demographics. Knowing your audience provides you with a better idea of where they spend their time (online that is) and consequently help you make a more informed decision.
For example, if you have an event where the audience is over 50… it wouldn’t make too much sense to have Instagram as your primary sharing option. On the flip side, if your average attendee is high school, college age and a little older (say 14-35) Instagram could be a great option. You’d be surprised at how many people “college age” and younger have migrated away from Facebook. Perhaps mom/dad and grandma/grandpa hopping on the social media bandwagon might have something to do with that.
Email and text message are pretty universal, and as previously mentioned if given the option, often the most used. Alternatively, you can encourage social media sharing within the body of an email as well. You can let guests know where to find you on various platforms and even promote the use of hashtags if they post their photos online. We have also seen great success with running contests where we ask guests to upload photos with a specific hashtag to earn them an entry to win a prize. In the end, it all begins with defining what your goals are and planning accordingly. We’ll offer our thoughts and help you out if you have questions or are still unsure of what to do.